Episode 31

The City: Off-Campus Episode 31: Iowa alum, Former EVP & CMO for Minnesota Vikings Steve Lacroix


January 19th, 2021

39 mins 30 secs

Season 1

Your Hosts

About this Episode

On Episode 31, Sam and Jack are joined by former Execuitive VP and Chief Marketing Officer with the Minnesota Vikings and Iowa alumni Steve LaCroix to talk about his career in the sports business field. We start with talking about his beginning with the Indiana Pacers ticketing department, attacking a career in sports business, ending up with the Minnesota Vikings for 20 years. Steve assisted in the redesigning of the jerseys, the building of U.S. Bank Stadium, hosting Super Bowl 52, and transitioning to all digital ticketing. Each of these accomplishments are discussed and more in this very in-depth podcast that takes a deeper dive at what responsibilities Steve had during his time and what he experienced during his time.