On Episode 23, Sam and Jack are joined by EVP and CCO of the NHL Steve Mayer to discuss this past summer's Stanley Cup Playoff Bubble as well as his role in the grand scheme of the NHL. We take a deep dive into the bubble and what worked for the league including things fans may not have realized or thought about, different broadcast strategies that presented themselves with no fans present, and how to keep those at-home fans engaged through the broadcasts. We talk about how Steve see's content transitioning in this pandemic-era and how he has seen change already through players increased involvement. We touch on how critical it was to reengage the fans at home after the pandemic lull and how the league has grown and transitioned to better cater to an exclusively at-home audience. We lastly touch on other events Steve has had the honor of producing and take a deeper look at how producing a marathon is one of the most difficult and amazing processes in television production.